SHANKAR SHA

B2B Product Marketing Manager

Specializing in SaaS GTM Strategy, Product Launches, and Revenue Growth

Delivered $14M+ revenue through integrated GTM campaigns

Led product launches across NA, EMEA, and APAC markets

Secured Fortune 500 partnerships through strategic positioning

Mastered the intersection of AI, Data Intelligence & SaaS

Pipeline Generated

Closed Revenue

GTM Campaigns

Campaign ROI

Product Marketing Expertise

Marketo icon

Leading product launches and GTM initiatives with proven success in global market penetration and revenue growth

Creating sales enablement materials, including playbooks, and training sales teams to maximize their win rates.

Developing customer experience strategies that reduced churn by 27% and increased product adoption

Building competitive analysis frameworks that increased win rates by 35% in enterprise deals

Executing targeted ABM programs resulting in 40% increase in enterprise deal sizes and conversion rates

Implementing data-driven strategies to accelerate pipeline generation and revenue conversion

Why Should You Hire Me?

Domain Expertise

B2B SaaS Marketing

Specialized in SaaS platforms with proven track record of revenue growth and customer adoption

Marketing Technology

Deep expertise in marketing automation, analytics, and customer engagement platforms

5
+

Years in Product Marketing

40
+

 Trained members Worldwide

25
+

Successful Projects Managed

Recommended by GTM Professionals Worldwide

Marketing Wizard

Shankar is a seasoned product marketing professional who knows his trade well & proactively requests feedback on his work to ensure consistent outcomes, golas and deliver KPIs. I would highly recommend him for any product marketing or related roles.

DVP - Strategic Planning at Cibil Limited

Complexity Simplified

I had the pleasure of working with Shankar, whose expertise in market research and competitor analysis consistently translated complex data into actionable insights for our product roadmap and go-to-market plans. I highly recommend him for any product marketing role.

VP of GTM at Crayon Data

Invaluable Assest

Shankar has been an invaluable member of our Marketing team at Crayon Data, known for his professionalism, positivity, and collaboration. His expertise and dedication consistently deliver excellent results. I highly recommend him and wish him continued success.

Sales & Partnership Lead at Scry.ai

Avid Learner

Shankar Sha is an avid learner with a talent for cross-team collaboration, a key skill for any PM. A skilled field marketer, he has successfully led international events and showcased the brand. I wish him the best in his career!

GTM & Strategy Manager at Prodapt

X-Functional Team Leader

Shankar is a valuable asset to Crayon Data's marketing team, excelling in outreach, target contact gathering, email crafting, and campaign execution. His work ethic and adaptability make him an excellent team member.

Senior Solution Consultant at Adobe

Growth Expert

I worked with Shankar at Digital Scholar, where he showcased expertise in Facebook Ads and funnel building. He’s highly skilled in digital marketing and a great resource for services or training.

Marketing Storyteller at WGA Enterprises

Marketing Tech Stack

Implemented and used world class softwares for wide range of marketing initiatives across segments.

HubSpot CRM

Salesforce

WebEngage

Zapier

Google Analytics, Search Console

Webflow, Next.JS, WordPress CMS

Mixpanel, Hotjar, Intercom

Ahrefs, SEMrush

Slack, Microsoft Teams

Confluence

Asana, Trello

Figma, Canva Pro

Beyond Marketing...

My approach to product marketing mirrors my passion for mountain biking – it's about reading the terrain, making split-second decisions, and always pushing for that next achievement. Every trail conquered is a lesson in adaptability and precision.

When I'm not crafting go-to-market strategies, you'll find me capturing stories through my camera lens or piloting drones for that perfect aerial perspective. These pursuits have sharpened my eye for detail and ability to spot opportunities others might miss – skills that translate directly into market-winning strategies.

Ready to Transform Your
Market Position?

Let's craft your next market-winning strategy together..

SHANKAR SHA

“If you are working on something that you really care about, you don’t have to be pushed. The vision pulls you.” — Steve Jobs


+91 70108 71655

Chennai City, India